Gen Z’s Leadership Strategy in the Student Movement: A Factor Analysis on July Revolution in Bangladesh
Authors: Muslima Zahan , Atikur R. Khan , Golam Mathbor Abstract: This paper explores the GenZ (Generation Zoomer) leadership pattern and strategic factors in an unusual especially emergent and uncertain situation; the July revolution in Bangladesh in 2024.Design/Methodology/ApproachThe authors surveyed direct and indirect participants (students of school, college and university; n=2120) using five-point scale data […]
Customer Responsiveness and Rivalry: A Strategic Implication on Chinese Cuisine in Bangladesh
Authors: Dr. Muslima Zahan, Thamid Thasin , Samwati K Zahan , & Abir Khan Abstract: In Bangladesh, apart from Bangladeshi Dishes, Chinese cuisines achieves its first position to serve authentic and fusion dishes. From a Google form survey, n=1,922 and using snowball sampling, primary data is collected and analyzed to generate some descriptive statistics as […]