Customer Responsiveness and Rivalry: A Strategic Implication on Chinese Cuisine in Bangladesh
Authors: Dr. Muslima Zahan, Thamid Thasin , Samwati K Zahan , & Abir Khan Abstract: In Bangladesh, apart from Bangladeshi Dishes, Chinese cuisines achieves its first position to serve authentic and fusion dishes. From a Google form survey, n=1,922 and using snowball sampling, primary data is collected and analyzed to generate some descriptive statistics as well as two multivariate regression are conducted to accept null hypotheses. This study shows that Customer Responsiveness comprised with Authentication & Adaptation, Service Quality & Fair Price, Continuous Innovation, Diversification and Social Media engagement as well as Rivalry (intense competition) comprised with Innovators & Early Adopters, Early Majority, Mature Industry, Niche and Global Strategy have significant influence on the strategic shift, customer retention, competition and sustainable operation.