Big data challenges for resource-constrained organizations in a developing economy
Authors: Hafiza Sultana, Rajeeb Bin Zaman, Muslima ZahanAbstract: While extant literature showed a positive relationship between big data and firms’ competitive performance, there is still a general lack of understanding concerning the mechanisms through which big data analytics influence performance. In addition, the big data challenges in resource-constrained contexts have remained underexplored in previous research. […]