ReLight Research continues to foster impactful academic contributions through conference presentations and peer-reviewed publications. Below, explore our most recent research presented at international conferences and published across scholarly platforms.
Conference Presentations
Featured Conference Papers & Projects
Each conference entry includes project title, authorship, abstract, keywords, and download links. Visuals (charts, presentation thumbnails, or conference images) are encouraged for better engagement.
All publications are organized in a standardized format for transparency, accessibility, and ease of reference.
1. Job Structure and Employee Productivity for Work-Life Balance
A Case Study on Beximco Pharmaceuticals Ltd.
Authors:
Thamid Thasin¹ (BBA Final Semester, North South University)
Dr. Muslima Zahan² (Associate Professor, NSU, SBE)
thamidthasin@northsouth.edu, muslima.zahan@northsouth.eduAbstract:
Employees are productive during certain times of the day, with productivity usually highest
in the first few hours of the workday and lower after lunch. This study focuses on how
adjusting job structures, like adding flexible work options or rotating employees, could help
maintain constant productivity and improve work-life balance(WLB). Results show that
flexible hours, such as part-time schedules, or flexible working hours, are linked to higher job
satisfaction and less absenteeism. Replacing employees with a job pool after a set time also
helps prevent drops in productivity caused by fatigue and repetitive work. Data from 31
employees, gathered through a survey, indicates a strong connection between flexible work
policies and satisfaction in the pharmaceuticals industry. This study shows a strong
relationship between WLB and productivity on reforming the job structure with an R-square
of 0.9516, indicating that changes in job structure could significantly enhance both
productivity and work-life balance. The study recommends that managers, especially in highdemand sectors like pharmaceuticals, adopt flexible working hours, job rotations, and
structured replacement pools to support employee satisfaction and productivity.Keywords:
Job structure, employee productivity, work-life balance, pharmaceuticalsPresented At:
International Conference on Resilience and Sustainable Performance (ICRSP 2024)
December 6–7, 2024 | Murshidabad, West Bengal, India
PDF / Link: Download PDF
DOI: doi.org/10.xxxx/relight2025.001
2. Global Strategic Planning: Feedback from the Automobile Industry
Authors:
Dr. Muslima Zahan
Thamid Thasin
Samawati K. ZahanAbstract:
Introduction: Global Vehicle production exceeds 80-million-unit recent years, where China
alone accounts for over 30% of global vehicle sales. Along with traditional automakers such as Toyota,
Volkswagen, General Motors, Ford, Honda, and Hyundai-Kia, electric vehicle (EV) manufacturers
like Tesla, BYD, NIO and Rivian (with autonomous driving using AI and sensor technology) are
leading the charge. The EV market is projected to grow at a compound annual growth rate (CAGR) of
over 20% through 2030. The rise of connected cars, ride-sharing platforms and subscription based
model both for luxury and commercial brands, with increased focus on carbon emissions reduction,
recycled materials and adopting circular economy principles, car companies must rehearse it strategic
planning for profit protection and market expansion; regional and global, as well as prepare to face
supply chain challenges (semi-conductor shortage), technological disruption and economic
uncertainty (fuel price, inflation)
Purpose of the research: Based on the diagram of strategic planning process, this study
outlines all seven levels/categories of strategies for automobile industries globally.
Design/Methodology: The is exploratory research. Primarily 50 random companies are
selected, along the websites, secondary data are sought and tabulated. Finally, tables and charts are
calculated and placed for the pertinent strategies.
Results/Findings: The investigation provides the strategic framework for seven categories of
strategies such as Functional strategy (efficiency, quality, innovation, and customer responsiveness),
Business level strategy (cost leadership, differentiation, focus differentiation, niche and best), Global
strategy (standardization, transnational, international, and localization), Technological strategy
(Licensing or Strategic Alliances), Corporate Level Strategy (Merger, Acquisition, Diversification),
Ethical & Sustainable strategy (ethical, eco-branding and eco-efficient) and, finally, the
Organizational strategy (structure, culture and control) for car manufacturing companies.
Practical Implications and Conclusion: To phase out the internal combustion engines (ICE)
and the rise of Mobility-as-a-Service (MaaS), the strategic feedback could enable the industry to face
future challenges comprehensively.Keywords:
Strategic planning, global strategy, automobile industry, sustainability, electric vehiclesPresented At:
International Conference on Business & Economic Development (ICBED 2025)
7–8 April, 2025 | Conference Proceedings by Centre for Business & Economic Research
Published in: The Business and Management Review, Vol 16, No 1Download PDF: Download PDF
DOI: doi.org/xxxxxx
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