Authors: Muslima Zahan , Atikur R. Khan , Golam Mathbor
Abstract: This paper explores the GenZ (Generation Zoomer) leadership pattern and strategic factors in an unusual especially emergent and uncertain situation; the July revolution in Bangladesh in 2024.Design/Methodology/ApproachThe authors surveyed direct and indirect participants (students of school, college and university; n=2120) using five-point scale data (strongly agree to strongly disagree) of ten strategic factors to draw a structured equation model (SEM). The study used confirmatory factor analysis to test its hypotheses.FindingsAdaptive and Resilient Leadership (ARL) is the key to realization of GenZ strategy with the direct contribution of Decentralized and Collective Leadership (DCML) as well as Use of Hashtag and Viral Campaign (UHVC). At the revolutionary era of 4.0, Global Connectivity and Networked Leadership (GCNL), Crowdsourcing and Collective Intelligence (CCI) as well as Emotional and Value-based Leadership are worth to incorporate into leadership phenomenon. Digital Activism and Mobilization (DAM) as well as Narrative and Storytelling in digital communication (NSDC) directly contribute to all other factors to enhance the effectiveness of Adaptive and Resilient Leadership (ARL).Originality/Value Strategic leaders conform the meticulous balancing between people and activities. Thus, the research explores the factors to build an updated leadership framework to resolve power, prosper, and moreover, the people.
